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Nurse-formulated botanical blends to elevate your client care and expand your practice with personalized herbal support.

Botanical Formulations Designed for Your Clients

Custom Formulation for Your Clients

Work together to create targeted herbal blends that meet your client’s needs crafted with clinical context, safety, and quality in mind.


Perfect for: personalized care plans, seasonal support packs, in-practice offerings, or best-fit herbal support strategies.

Who is this for?

If you support clients in their wellness journey, this program is built for you.

+ Wellness Practitioners

+ Health Coaches

+ Integrative & Functional Providers

+ Nutrition Professionals

+ Nurses & Women's Health Specialists

+ Birth & Postpartum Professionals

+ Holistic Health Professionals

Program Benefits

Share wellness support effortlessly.

You receive:

+ Your own unique practitioner code (ex: JEN10)

+ Clients save 10% on Blends by the Shore products

+ You may also use your code for your personal purchases

+ Priority notifications for new blends + seasonal launches


A simple, low-maintenance way to offer value to your community.


Custom Branded Signature Blend

Optional white-label packaging. Freedom to set your own client-facing price

For practices ready to elevate their brand.

You receive:

+ A custom herbal blend formulated for your practice

+ Your logo or co-branded label

+ Wholesale pricing for restocks

+ A custom info card for clients


Create a signature wellness product that reflects your unique care philosophy.


About the Partnership

This work usually starts with a conversation.


I love connecting with practitioners to talk through what you do, how you support your clients, and where custom herbal blends may fit or not. These calls are exploratory and relational, not sales-driven or tied to a rigid package.


From there, collaboration can stay simple or evolve over time. Some practitioners reach out for occasional formulation support, while others prefer more consistent collaboration or periodic check-ins.


Communication and structure are flexible and shaped by what makes sense for you and your clients.


If you’re curious about working together, reach out and we’ll talk it through.

Apply for Practitioner Access

Step 1: Complete the practitioner application below. A short form so we can confirm you're a wellness professional.


Step 2: Receive your welcome email

Includes your practitioner code, custom blend pricing, and ordering instructions.


Step 3: Begin offering blends in your practice

Use your code, order custom blends, or collaborate on a signature formula.

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About the Formulator

Blends by the Shore was founded by Lauren Cranmer, RN, Certified Holistic Nutrition Practitioner, and HTMA Specialist.


Lauren’s background is rooted in clinical care, with the majority of her nursing career spent in fertility and women’s health. Her work with herbal formulations is informed by functional nutrition training, mineral balancing principles, and ongoing education in herbal safety and formulation.


She creates foundational, nourishing blends designed to support consistency, ritual, and gentle physiologic support , not to diagnose or treat disease. Individualized or therapeutic herbal use is intended to be guided by the practitioner.


Blends by the Shore partners with practitioners who value scope-aware, client-friendly products that integrate seamlessly into clinical care, welcome gifts, or wellness offerings.


Stay Connected

Want gentle education on herbs, minerals, and client support tools? Join our practitioner email list for updates, resources, and new blend releases.

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By submitting this form, you agree to our Privacy Policy and Personal Data Processing Terms.